100 Great Copywriting Ideas (100 Great Ideas)

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The Adweek Copywriting Handbook. Joseph Sugarman. Jerry Della Femina. Your review has been submitted successfully.

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Preferred contact method Email Text message. I write articles regularly for InCirculation—a best-practice magazine for magazine and newspaper publishers—and have also contributed to B2B Marketing magazine and Direct Marketing International. I also publish my own monthly e-zine— Maslen on Marketing.

My copy works—you can tell from the number of clients who come back to me for project after project. Their opinions speak volumes:. With your excellent copy writing we have generated the best ever response to any internal DM campaign that we have run. The copy itself was exactly what we were looking for: clear, concise, high-impact.

On top of that, you added a huge amount of value by helping us shape the ideas behind the concept, so that we ended up with a compelling story, not just a bunch of random facts.

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100 Great Copywriting Ideas : From Leading Companies around the World (100 Great Ideas) [Paperback]

Working with you was great fun and highly productive. I hope we can do it again soon. We also used the 'Billion Dollar Baby' headline as the subject line in an email which got the best opening rate of an email for this particular campaign. So many thanks for this - I look forward to working with you again soon.


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I am always in awe of creative folks that can take our words and create the most incredibly readable and appealing documents. Once we come to a decision on the Observatory for the UK, I will be counting on your talents to customize and beautify our marketing pieces. Praise for Andy Maslen's first book on copywriting - Write to Sell. I pretty much taught myself most of the tricks all those years ago - and it took me far too long.

Had I read it, it would have saved me years of trial and, for the most part, error. I just wanted to say a big thank you for your 'Write to Sell' book which I bought recently. I set up my own business a year ago and have regularly purchased books and self-help guides to help me through the process.

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Your book is exceptional - not only is it terrific to read obvious I know but worth saying , it has helped guide me like no other. And even more importantly it will help me to help my clients. As well as being a prolific writer and speaker on copywriting and copywriters, Andy Maslen, our MD, has written five books, including the best-seller, Write to Sell. And the market-tested techniques that get people to engage with, and be persuaded by, your copy.


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The book is packed with practical ideas for writing authentic, response-getting copy. Broader then pure mail order or direct mail copywriting guides, it shows you how to write powerful, persuasive copy from scratch.

Great Copywriting Ideas by Andy Maslen, Paperback | Barnes & Noble®

Do you have to write a brochure, a sales letter, an email or a landing page? By lunchtime? This book gives you the shortcuts you need to make your deadline.

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